Although this hasn’t been officially confirmed by either party, Red Herring reports that Google had bought the in-game advertising company AdScape for $23 million. AdScape is specialized in delivering ads to online games - not really an area I care much about.

So, instead of saying that this is a “growing and potentially lucrative market” which will grow to XY million dollars by the year XY, I’ll just add this to my ever-growing list of corporate acquisitions by Google and Yahoo and be done with it.