One of today’s news items - Liberty Media buying Bodybuilding.com for $100 million - struck many journalists as odd due to the huge sum involved. I don’t know much about Bodybuilding.com’s financial stats, but having frequented the site, I can say that it’s one of the rare examples of a good domain name put to really good use. If you’re interested in bodybuilding, fitness or exercise in general, just this one link will do.

This is not to say that the site is flawless; in my opinion, their complete lack of criticism towards certain dietary supplements and “performance enhancers” is downright dangerous; I guess they don’t have any moral qualms about it and they don’t intend to bite the hand that feeds them. However, the site really does cover everything: type in any exercise you can think of, and you’ll get a video; imagine any training program and you’ll find it on the site.

Although the site has a social networking counterpart, it owes its success to doing stuff the good old web 1.0 way. Sometimes it’s the right way to go: if you have comprehensive info on a subject, decently organized and frequently updated, you don’t need to use innovations or 2.0 shenanigans to be successful.