Soon, many PDFs will feature Yahoo’s dynamic ads; dynamic meaning that the ads can be tailored for a particular audience or rotate, making sure that the same user doesn’t get the same ad twice. The ads will appear in the side panel of the PDF document.

This is the first time that Adobe has allowed dynamic advertisements in its PDF format; on the other hand, it shows Yahoo’s determination to expand their advertising efforts to not-strictly-online media.

For us users, it means just another annoyance, as always.

[via BBC]