I remember the time when having your own radio station was reserved only for radio enthusiasts who had enormous amounts of weird equipment in their garages. Nowadays, there’s a hundred ways to create one.

I’ve just been tipped about MediaMaster; and it’s another net radio/music storage service. While the premise - share your entire music collection, add music from various sources to a single playlist, and stream it from your web browser to create your own radio station - is simple, MediaMaster manages to add some novelty to the mix. After you register for the service, you can vote for your favorite station, and the best station are presented in a list with Digg-style voting.

As far as storing your music online is concerned, MediaMaster doesn’t let you copy other users’ music; you can only stream it. Thus, they should avoid getting sued by the copyright owners, and while it does give the users some sense of security, I’ve seen companies getting sued for less.

Overall, the service doesn’t go very deep: everything is kept quite simple, but that can be viewed as a positive thing. While it shows promise, I fear that it might not have the competitive advantage to fight the likes of Last.FM and other big music services. Check out the screenshots below.