eBay buys StumbleUpon, Google answers
TechCrunch reports that social bookmarking site StumbleUpon is getting acquired by eBay, probably for $40 million. What is eBay going to do with it, it’s hard to say; it’s not exactly the most logical acquisition ever, but when a site has over 2 million registered users, you can surely use it for something.
Interestingly enough, on the same day Google updated its toolbar to include a new button (with an image of two dice), which does basically the same thing as StumbleUpon: sends you to a random site based on your previous browsing preferences and search queries.
Does this mean that Google replaced the entire StumbleUpon functionality with one button? Not really. Social media and social bookmarking sites are popular because they’re social; because they have a community. It’s true that StumbleUpon didn’t always have a clear-cut way for its community to interact, although it was possible, but with the recent redesign of their site the community-related features are much better.
Google’s dice button might be fun enough, but I doubt an algorithm can ever replace a living, breathing community.
April 19th, 2007 at 7:53 am
Stan…Gooogle’s response to the StumbleUpon win by eBay is off the mark, actually dumb. The charm and brilliance of SU is the group and community interaction. Google’s addition to their toolbar will only drive new members to StumbleUpon by it’s empty contrast. Best, Casey Kazan, editor, dailygalaxy.com
April 19th, 2007 at 10:41 am
@Casey: I wouldn’t call their response dumb; I’d call it a ‘let’s take what we can’ type of approach. As I’ve said, you can’t replace a community with an algorithm.
April 19th, 2007 at 7:26 pm
[…] Original post by Stan Schroeder and software by Elliott Back […]
April 20th, 2007 at 6:40 pm
Surely just algorithm will not replace a community.
But I think the new button on the google bar is just the first step for Google.
When it come to community, and don’t forget the horrible amount of Goolge users.
April 25th, 2007 at 8:38 am
[…] Stan Schroeder at franticindustries reports: What is eBay going to do with it, it’s hard to say; it’s not exactly the most logical acquisition ever, but when a site has over 2 million registered users, you can surely use it for something. […]
August 16th, 2008 at 12:29 pm
Great information! Thanks for writing this. It is an honor to participate in the discussion.
April 17th, 2009 at 9:17 pm
You should think about adding izeby.com to your list of social bookmarking sites.
April 18th, 2009 at 12:34 am
I love social bookmarking, it is an awsome way to promote sites for free.
April 19th, 2009 at 11:39 pm
Social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Even libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.