http://franticindustries.com/2007/04/13/google-buys-doubleclick-for-31-billion/ Mon, 6 Oct 2008 21:34:50 +0000 http://wordpress.org/?v=2.2.1 http://franticindustries.com/2007/04/13/google-buys-doubleclick-for-31-billion/#comment-30601 Microsoft and Yahoo consider merging again - franticindustries. Fri, 04 May 2007 12:57:35 +0000 http://franticindustries.com/2007/04/13/google-buys-doubleclick-for-31-billion/#comment-30601 [...] Oh well, if you can’t do it yourself, buy it or join them. Merging with Yahoo! (or buying it) is a logical course of action for Microsoft who has shown to be largely unable to confront Google on its home turf - the Internet. Coupled with Google’s recent acquisition of the advertising company DoubleClick, Microsoft sorely needs a big online ad marketplace. [...] […] Oh well, if you can’t do it yourself, buy it or join them. Merging with Yahoo! (or buying it) is a logical course of action for Microsoft who has shown to be largely unable to confront Google on its home turf - the Internet. Coupled with Google’s recent acquisition of the advertising company DoubleClick, Microsoft sorely needs a big online ad marketplace. […]

]]> http://franticindustries.com/2007/04/13/google-buys-doubleclick-for-31-billion/#comment-23591 Google acquires DoubleClick for $3.1 billion : 10 comments written about it. at franck perrier Sat, 14 Apr 2007 21:37:01 +0000 http://franticindustries.com/2007/04/13/google-buys-doubleclick-for-31-billion/#comment-23591 [...] What’s written about it : 1. High valuation : x10 - revenues are $300 million 2. The 2 private equity firms which took DoubleClick private for $1.1 billion in 2005 did make a lot of money. 3. Microsoft did not get it and it’s worth a lot of money to Google 4. It’s twice the size of the YouTube acquisition : $1.65 billion 5. Google is buying DoubleClick’s business relationships to grap a bigger pie of the ad market. 6. Bill writes: “The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types”. 7. Online publishers have concerns about a monopoly. 8. It seems Google is as much in the advertising business than in the search industry. 9. We now know what’s up with DoubleClick’s Google AdWords-like ads. [...] […] What’s written about it : 1. High valuation : x10 - revenues are $300 million 2. The 2 private equity firms which took DoubleClick private for $1.1 billion in 2005 did make a lot of money. 3. Microsoft did not get it and it’s worth a lot of money to Google 4. It’s twice the size of the YouTube acquisition : $1.65 billion 5. Google is buying DoubleClick’s business relationships to grap a bigger pie of the ad market. 6. Bill writes: “The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types”. 7. Online publishers have concerns about a monopoly. 8. It seems Google is as much in the advertising business than in the search industry. 9. We now know what’s up with DoubleClick’s Google AdWords-like ads. […]

]]> http://franticindustries.com/2007/04/13/google-buys-doubleclick-for-31-billion/#comment-23281 Did Something Happen with Google and DoubleClick? | Andy Wibbels Sat, 14 Apr 2007 05:01:07 +0000 http://franticindustries.com/2007/04/13/google-buys-doubleclick-for-31-billion/#comment-23281 [...] . Also worth noting is the amount of money Google is ready to spend on advertising companies; remember that one of their last acquisitions was AdScape, a company that provides in-game advertising. Nominally, Google may be a search provider, but it seems to me that they’re primarily in the business of advertising. [...] […] . Also worth noting is the amount of money Google is ready to spend on advertising companies; remember that one of their last acquisitions was AdScape, a company that provides in-game advertising. Nominally, Google may be a search provider, but it seems to me that they’re primarily in the business of advertising. […]

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