Google is the new http://
I’ve noticed lately that many users have all but stopped typing domain names directly in the web browser, and started using Google instead. Instead of writing “myspace.com” as the address, they write “myspace” into Google.
I’ve seen this behavior from my coworkers and friends, but it really becomes apparent when you see the top 1000 results of Google searches. Many of the top searches, like “bebo”, “ebay”, “yahoo”, “amazon”, “myspace”, “facebook”, aren’t really searches at all - these terms are mostly written by users who know exactly which page they want, but they’ve gotten used to using Google instead of the address bar. If you’re still not convinced, I give you the crown evidence: Google. One of the top search results in Google (number 6 at the time of this writing), is “Google“. Hundreds of millions of users are trying to get to Google through Google. Does this make any sense? No. But it shows that users don’t think about Google as a specific web page, they think of it as the service, an essential part of the internet experience. They’re using this service to get to the page they want: in this case, Google.
And you know what? They’re right. Google gives better results than the address bar in your web browser. Except for those hundred or so (probably less for casual internet users) addresses you know by heart, there’s a solid chance that name.com won’t be the right one. Perhaps it’s name.net, or .org. Or it’s namesomething.com, and you simply forgot about it. If you write the name of a fairly popular web site into Google’s search bar, you’re very likely to get the right result.
And not only that: In the first couple of search results, Google will probably give you the most relevant results from within the page, in many cases saving you time to browse through the actual web site. Using the address bar is simply not that effective.
What does this mean? It’s good news for Google, that’s for sure. When people think your service is an inseparable and essential part of the Internet, it’s hard for someone else to jump in. But it also means that domain names as static terms scattered across the Internet aren’t the primary way of distinguishing between different web sites any more. If people don’t use the address bar, they won’t go to the site with some exact domain name: they’ll go to the site Google deems most important for the term they’ve entered. The unlikely scenario of some site taking over the user base of a previously more popular site because of a shift in Google search results seems more and more plausible.
Google’s model of measuring hundreds of different factors, most importantly the number of links towards a web site, to establish the importance of a web site, is winning. We already know that it’s more important to have a coolname.org domain to which thousands of site link, than to have a coolname.com which noone links to, but domain names are still selling well, just because of their name. Is it worth it? If Google doesn’t already rank it high, it’s not. Take that into consideration when buying a second-hand domain name.
January 28th, 2007 at 6:35 am
Great read. I actually find myself doing this all the time, and I don’t know why. I guess typing “http://” even though not required and “.com” is slower than just the name or keyword that will give you the first result, sometimes you can just press the “I’m feeling Lucky” button.
January 28th, 2007 at 6:49 am
@Connor: the “http://” part isn’t that important. The thing is, many users know the exact web address of the site, and they know they can only type “name.com” in their address bar, but they still choose to type “name.com” or “name” into Google. They’re so used to using Google as their door to the web that they’ve stopped using the address bar altogether.
January 28th, 2007 at 9:17 am
[…] franticindustries: “Many of the top searches, like ‘bebo’, ‘ebay’, ‘yahoo’, ‘amazon’, ‘myspace’, ‘facebook’, aren’t really searches at all - these terms are mostly written by users who know exactly which page they want, but they’ve gotten used to using Google instead of the address bar. If you’re still not convinced, I give you the crown evidence: Google. One of the top search results in Google (number 6 at the time of this writing), is ‘Google‘. Hundreds of millions of users are trying to get to Google through Google. Does this make any sense?” […]
January 28th, 2007 at 9:37 am
Good points. I had read some reference to this in other blogs, but you made it clear for me.
January 28th, 2007 at 2:48 pm
That’s how I use it too. Shame on me…
January 28th, 2007 at 2:48 pm
my ex-gf used to do this all the time, i never understoon why
is it that hard to just type the domain and add.com in the address bar???
January 28th, 2007 at 2:53 pm
You two don’t get it. What this article refers to is that people go to Firefox, type in Gmail into the address bar (I do it ALL THE TIME) and are led to Gmail. There is a very slight redirect time, but the address bar is I’m Feeling Lucky. They DONT go to google and then click Im feeling lucky, the address bar does it for them.
Why go to the address bar and type http://gmail.com when “gmail” would do a google search and return usually the site you’re looking for?
What I do all the time as well is “wikipedia” topic…ex. wikipedia nintendo, and it almost always returns the wikipedia article on that certain topic. This is so much easier!
January 28th, 2007 at 4:36 pm
[…] Is Google the New Address Bar? When’s the last time you typed a domain starting with http:// Everyone has stopped typing domain names in the web browser, and use Google. Instead of writing “myspace.comâ€? as the address, they write “myspaceâ€? into Google. Are we too reliant on goo (tags: google internet) […]
January 28th, 2007 at 5:27 pm
Actually if you think about it it could really help phishing if people mistype it.
January 28th, 2007 at 5:43 pm
“Dude”, I’m pretty sure that’s not how Firefox works. When you type “gmail” in the address bar, Firefox takes it, appends “http://” to the front, “.com” to the end, and tries loading that URL. Google is never involved. If I type “nasa” in the address bar I don’t get www.nasa.gov, i get nasa.com. But the first Google result for “nasa” is the gov site.
So as the story claims, yes, people are going to Google (or using a search box in their browser) and typing domain names, and then clicking the item in the search results page.
January 28th, 2007 at 5:43 pm
Why don’t people type “gmail” and then press Ctrl-Enter [1]? Firefox and I think every other browser since about IE 5.5, will tack on the http://www and the .com parts.
[1] in Windows, no idea about Macs
This reminds me: a couple of years ago I registered a domain name and pointed it to a Yahoo discussion group. Later I found out that several people in my neighborhood had problems finding it, and I could not figure out the problem over the phone. Then I went to one of their houses … the guy was typing the domain in the Google window. Turns out he had NEVER typed anything in the address bar.
January 28th, 2007 at 6:03 pm
@ebow
Uh, I just typed “nasa” into the address bar and I was shortly directed to nasa.gov. The address bar IS “i’m feeling lucky”.
January 28th, 2007 at 6:07 pm
I see a lot of people doing this with very popular .com’s and think, “This is what the address bar is for. Googling for msn.com slows down Google search and the Internet in general!”
January 28th, 2007 at 6:37 pm
I’ve been watching this for a while -and that’s pretty scary.
Even IT pros do it.
January 28th, 2007 at 6:38 pm
I work with many and have many family members who simply don’t know what the interet is. I think people who are tech savvy really don’t see how the internet is a mystery to many who you *think* would know better. I once had a conversation with co-workers where I tried to explain (because they asked) what the differences were between Google, Internet Explorer and The Internet. I tried, but I they never really got it. Because many use the internet more at work than at home, the IE icon *is* the internet. They don’t understand it’s a browser. I actually do none of these things. Auto-complete is usually how I get around…
January 28th, 2007 at 7:00 pm
Ebow: Actually, Dude is right on target. This is the way Firefox has worked for a long time. Maybe you are in the habit of hitting control enter t tack on the www and .com. I just did some tests. A good one was typing ‘vox’ (minus the quotes) into the address bar, and hitting enter. Instead of bringing up vox.com, this brought up a google search result, where the top result was vox.com. I’m not sure why firefox doesn’t always pick the top link, but it does indeed search google when just hitting enter.
January 28th, 2007 at 7:37 pm
Sounds like people are having different Firefox experiences than I am. I won’t doubt what you’re saying, but it’s not how it works for me. When I typed “vox” (no quotes) into the address bar it took me to www.vox.com. If I type a couple of words like “doing things is what i like to do” (from a Dunkin Donuts TV ad) with or without quotes I am told that it’s not a valid URL. Typing “congress” into the address bar got me to congress.com, when congress.org is the first Google match and the one that comes through when I click “I’m Feeling Lucky”. Oh, and I didn’t know about the control enter trick until now. This is Firefox 2.0.0.1 that I’m using. I suppose it’s possible that my company’s proxy server is making things work differently for me. I’ll check it out with no proxy some other time.
January 28th, 2007 at 7:41 pm
[…] Google is the new http:// Dead on……I do this all the time myself. Why? It saves time. […]
January 28th, 2007 at 7:49 pm
update: I found several pages saying exactly what you’ve all been claiming. The address bar *should* be doing a “Lucky” search by default. It’s even set up correctly in my about:config page. And yet… no luck. I can’t even get pages to load without my proxy server at the moment, and I’m supposed to be finishing some work, so… I’ll let y’all alone. None of this diminishes the (emerging?) trend of people thinking less about the mechanics of URLs and more about their destinations in simpler, name-oriented ways.
January 28th, 2007 at 8:35 pm
Wow. You’re on the Reddit front page too!
Email me if you want the screenshot.
January 28th, 2007 at 8:42 pm
I consider myself an expert netizen and i find myself typing sites into google all the time expeccially on other peoples computers where the browser doesn`t know what urls I visit often.
January 28th, 2007 at 9:21 pm
I suppose it’s possible that my company’s proxy server is making things work differently for me.
Yes, the proxy is exactly the problem. When you’re using a proxy, Firefox passes what you enter directly to the proxy. The proxy is what’s adding the www and com for you, most likely.
January 28th, 2007 at 10:07 pm
welcome to the internet, and, more specifically, to being a webmaster.
it’ always been this way.
if you’re just noticing now, it’s b/c you are just now getting an appreciable number of people who remember your url.
nothing new.
January 28th, 2007 at 10:12 pm
Great article.
Just reflecting on how friends use their browsers confirms your thinking…
What amazes me always is that (on their home/works computers) people forget/don’t know about/use bookmarks, whether in the browser or online.
I love my bookmarks toolbar…..
January 28th, 2007 at 10:23 pm
It could probably because of the Google tool bar search box in the browser. I tend to go and type into the google search box on the tool bar instead of going to google website.
And may be ppl just type in google in the search box to reach google website too
January 28th, 2007 at 11:12 pm
obvious, but good to point it out anyways.
January 28th, 2007 at 11:20 pm
the one feature (besides the search box in the up right) that keeps me off of IE and still using firefox is the fact that i can type in the middle part of an address into the address bar and boom we’re sent to the correct page.
the old IE would REQUIRE the http:// part and after the glory of firefox i will never use IE again. (Sorry MS you are just going to be happy with my legal use of your OS and Office)
I dont think that the firefox address bar = google’s i feel lucky, THEY JUST ACT IN THE SAME WAY.
there i said it…
Google makes money, firefox would not wrap google’s service into its program so intricately ( the search box is a different animal, and there is a way to make everything you type into the address bar be googled, but its not a default) since firefox is FREEEEEE!!!
January 28th, 2007 at 11:48 pm
I would like to point out that this article does not try to go into the technical details of what’s the best way to use the address bar, Google, or Firefox. I’ve just noticed a phenomenon (which is clearly visible from Google search results, but also from the traffic on various sites I maintain and from what I see in people’s everyday work) and tried to understand its consequences.
Just as a point of reference, I usually think highly of my memory and always try several combinations of an address (com, dot, org) before resorting to Google. But I’m not - and neither are most people that read this article - a typical Internet user.
January 29th, 2007 at 12:58 am
interesting read. i use it sometimes, mainly for finding wikipedia articles.
btw, on mac os x hitting apple key and return fill in the http:// and .com for you.
January 29th, 2007 at 1:11 am
I work on a support helpdesk and am often required to point users to our website to download the latest updates.
We’ve all spent at least 10 minutes on the phone with someone who says “it’s not coming up” and only after discussing at length what the little pictures on the screen look like do we deduce that the user is in fact googling our entire URL.
They then inform us they “have no address bar” simply because they don’t know what it looks like.
January 29th, 2007 at 1:35 am
This came up among Network World readers earlier this year as the consensus answer to the question of why “Google beats porn … but not sex.” Seems so obvious now, and was then to some.
http://www.networkworld.com/community/?q=node/5934
January 29th, 2007 at 1:44 am
Google is the new Kool-Aid after dethroning Microsoft. I wonder how long it is before people start realizing how bitter sweet it is going to be!
January 29th, 2007 at 2:28 am
People really should know about bookmarks… I looove bookmarks…
And the greatest thing about them is that you can add keywords for your bookmarks (in firefox). So instead of finding the actual bookmark in your bookmarks (i have hundreds so that can take a while in theorie) you can just type the keyword in the addressbar and voilá! For example: I use the keyword gr for google reader, ga for google analytics, etc… It’ll boost your surfing speed by a factor 2.4 guaranteed!! 
January 29th, 2007 at 4:35 am
I do this all the time…
It think is the unconscious mind that knows that typing in google is way faster that trying the address bar. Just get a clock and measure it.
A lot of people(a majority) in the world are not native english speakers, so google vocabulary correction is of great help too.
And google avoiding ebai.com when you want to go ebay.com is a good service too.
I came here from a reddit link, I don’t need to memorize it, I don’t need to know anything about this site ever.
Typing in address bar is obsolete, I just use organized bookmarks ( 1200 links, try to memorize it) and google.
January 29th, 2007 at 5:43 am
[…] Via franticindustries http://franticindustries.com/blog/2007/01/28/google-is-the-new-http/ […]
January 29th, 2007 at 6:14 am
Google is not just a place where you type stuff… it’s not like a dump truck!! It’s a series of tubes!!!
January 29th, 2007 at 7:14 am
Yes, I noticed this a few years ago, and I call it “navigation searching”. It’s true for Yahoo also i.e. people using Yahoo to find Yahoo. Seems to be a function of search engines to act to some extent as an “internet UI”
January 29th, 2007 at 7:30 am
I use google to find things that are a bit less obvious than NASA or google itself. I frequently have to look information about universities. Yesterday I needed to find a campus map for the University of Maryland. I googled University of Maryland, rather than trying maryland.edu which is is wrong. It is umd.edu. Similarly the University of Pennsylvania is upenn.edu and the University of Wisconsin is wisc.edu. The University of Pittsburgh has the domain pitt.edu, but typing that is does not get you the webpage. You have to type www.pitt.edu. The domain naming scheme is far from perfect and relying on search is sensible.
Between bookmarks and google I almost never use the address bar. I have been typing last.fm into the address bar a bit lately. I have to remember to bookmark it.
January 29th, 2007 at 8:56 am
I have friends who use Google versus their address bar simply because they’d rather have Google search results in their histoy, than typed URL’s showing up in their browser’s address bar history.
For some reason, people don’t feel comfortable typing pages like myspace or bebo into their work computer’s address bar on the fear that someone will do a quick look and find out that they’ve been screwing around on the clock.
But, Google search results… that’s different! I guess it works as an initial mask, but we all know that the page history is there elswhere.
January 29th, 2007 at 9:17 am
[…] Esta entrada en FranticIndustries incide en un tema que llevo tiempo comentando en clase: Google se ha convertido en la nueva barra de direcciones. Cada vez se ve un número más elevado de usuarios que en lugar de utilizar Google como buscador, lo que hacen es simplemente teclear el nombre del sitio al que quieren ir en la barra de direcciones del navegador, y dejan que Google, configurado como motor de búsqueda por defecto tÃpicamente tras la instalación de la Google Toolbar, haga su trabajo. Teclear el nombre del sitio, Intro, y la cosa va directamente sola, con un nivel de acierto digno de mención. La búsqueda, como interfaz universal. El uso de Ctrl+Intro (o Comando+Intro en Mac) para poner automáticamente el prefijo http://www. y el sufijo .com, o sus menos conocidos equivalentes Ctrl+Shift+Intro para .org o Shift+Intro para .net, aunque sin duda cómodo y muy “de costumbre” una vez que te haces a ello, alcanzó jamás el nivel de popularidad que el uso de Google está alcanzando en este sentido, sobre todo entre los usuarios más jóvenes. […]
January 29th, 2007 at 9:26 am
i cant begin to express what potential danger this poses
January 29th, 2007 at 9:54 am
[…] When’s the last time you typed a domain starting with http:// Everyone has all but stopped typing domain names directly in the web browser, and started using Google instead. Instead of writing “myspace.comâ€? as the address, they write “myspaceâ€? into Google. Are we too reliant on google?read more | digg story Posted by Alex on January 29th, 2007 Filed in Main […]
January 29th, 2007 at 10:08 am
[…] Google is the new http:// - franticindustries. (tags: google internet http) […]
January 29th, 2007 at 10:11 am
[…] Sigge berättar om toppsökningar som inte är sökningar. Det handlar om att folk inte knappar in kompletta webbadresser — sökmotorn fÃ¥r fylla i resten. […]
January 29th, 2007 at 10:19 am
More often that not, its the Firefox users who end up using google instead of http. The introduction of the searchplugin is, what I would call, a revolution in web browser technology. People simply type the name of the site and let google bring up the result - primarily because google is the default search engine. I do agree with people on the fact that tying “google” in the address bar of Firefox and firefox do the pre fixing and post fixing. However, if there is a survey ever done, then the primary cause of google taking over http would be because of the searchplugin by firefox.
January 29th, 2007 at 10:43 am
In my corporate office environment, many people use the GOOGLE TOOLBAR.
They open Internet Explorer, and go directly to a corporate intranet page. At this point, they have a choice: (1) type a full URL in the address field; or (2) type a short name (”cnn”, “ebay”, “sports scores”) directly into the Google Search field.
The second option is faster for many of my co-workers, and it leads to a high Google.com hit rate.
January 29th, 2007 at 10:55 am
This hasn’t recently caused for problems as google changed its mind:
http://blog.fastmail.fm/?p=596
Maybe something to do with the recent google bomb thing.
January 29th, 2007 at 11:00 am
I found something interesting here:
Typing “Google” into Google gives you not only Google, but its most popular sub sites (video, earth, maps, etc). This is actually a useful result - not only do you get Google.com, but you get links to Google’s most popular services which are not redily linked to from Google.com’s front page.
January 29th, 2007 at 11:09 am
[…] RandyWalker linked me to the entry Google is the new http:// in #wordpress earlier, and I shortly thereafter commented over on Alex King’s blog about OpenDNS’s typo-search feature. You know the one - if you type in a domain that doesn’t exist, rather than giving you the default “Couldn’t find that server” message, you get redirected to a Google-powered search results page instead (containing ads). […]
January 29th, 2007 at 11:16 am
Raymond Chen, one of the top developers at Microsoft, has written about this before:
http://blogs.msdn.com/oldnewthing/archive/2006/11/27/1160055.aspx
January 29th, 2007 at 11:56 am
I don’t ever do this. It’s much easier to type the domain and hit ctrl enter. That lets you skip the .com and everything else.
January 29th, 2007 at 12:07 pm
Even easier - using Inquisitor in safari has excluded my need for the address bar entirely.
January 29th, 2007 at 12:14 pm
[…] Read more at FranticIndustries […]
January 29th, 2007 at 12:40 pm
I’m guessing most of the people Googling for Google have typed it into their browser’s search bar. I’d be curious to see how the Googling ‘google’ trend matches up the the adoption rate of browsers with built-in search fields.
January 29th, 2007 at 12:50 pm
> Hundreds of millions of users are trying to get to Google through Google
> Does this make any sense? No.
Unless you ever used Mozilla.
January 29th, 2007 at 1:17 pm
How could you not have known about this? I rarely EVER type in full addresses into the Firefox address bar. If i want something on Wikipedia I just type “wikipedia “, and I automatically get broguht to the most relevant result.
I can’t imagine ANYONE GOING to google.com specifically, typing in what they need, searching for it, then clicking it… you really thought that’s what people have been doing so predominantly? lol.
January 29th, 2007 at 1:21 pm
Why don’t people type “gmail� and then press Ctrl-Enter [1]? Firefox and I think every other browser since about IE 5.5, will tack on the http://www and the .com parts.
[1] in Windows, no idea about Macs
No, Macs are smart enough to know that virtually ALL domains start with http://www and end in .com, so if you hit enter, it tacks these prefixes/suffixes on them on without retardedly making you hit the modifier ctrl key first. (What’s really puzzling is that Mac versions of browsers like IE have always done this properly even when IE was stupid on the PC.)
January 29th, 2007 at 1:57 pm
@Andy: thanks for pointing it out, it’s a good article, although the angle is a little different than mine.
@everyone who pointed out Firefox: No. The fact that people may not tell the difference between Firefox’ search bar and address bar has got nothing to do with this. A big percentage of these users are using IE anyway. But what I’m saying here is that these people intuitively know the difference between the search bar and the address bar - they know that search bar will give them what they want, so they use that.
Once again, I’m not saying that this actually is the better way of doing things. I’m just saying that a big number of internet users perceives it as being better. Their actions have consequences, and that’s what I’m interested here.
The actual best way of doing things might be a complex system of shortcuts and a command line prompt. But people don’t have to choose the best way. The keyboard I’m typing at this very moment has one of the worst possible ways to arrange keys - QWERTY - yet not many people are willing to switch to the much better DVORAK layout.
Also, I’m not implying that this kind of behavior is new. I’m simply saying that it might be becoming dominant. And it might change the way we browse the web.
January 29th, 2007 at 3:42 pm
About a dozen years ago I read that “Yahoo” was one of the most popular searches on Yahoo, and the explanation was that many computers in libraries, schools, etc. had Yahoo set as the home page, and when a student or other web newbie was told to “go to Yahoo and do a search” they tended to see the search field but not notice the page it was on, and so ended up searching for Yahoo by typing it into the Yahoo search page.
January 29th, 2007 at 5:47 pm
[…] There is no question that the advancements in search have profoundly changed how users interact with the web. It can be argued that Google is the start page for most users, and some are extending that argument by stating that Google is on its way to taking over the Internet not just in search market share, but in a fundamental economic sense. […]
January 29th, 2007 at 9:10 pm
I know what you mean. Sometimes when I want to go to Google I search for it in the Google.
January 29th, 2007 at 9:51 pm
When surfing at work, if I don’t want to raise obvious flags, I will not only use google to go to a url, but I will click the cached version of the page. this way, i figure, anyone (or company bot) looking at the logs will see the page start with google.com, and not realize that its a cache of a completely different website.
January 29th, 2007 at 10:50 pm
[…] Folk har slutat skriva in webbadressen i webbläsarens adressrad. Istället skriver de namnet dit de vill i Google därför att översta länken i sökresultatlistan nästan alltid är rätt webbadress. I vart fall enligt det här artikeln: Google is the new http:// Det är ett omständligt sätt att göra det pÃ¥. Men naturligtvis praktiskt om man inte vet vilken toppdomän eller subdomän som gäller för den aktuella webbplatsen. Men ocksÃ¥ farligt. Om fel personer börjar utnyttja detta är det lätt att skicka iväg alla som vill till exempelvis regeringens webbplats till en farlig och infekterande webbplats istället. Tricket är Google Bombing. Genom att manipulera Googles, eller andras sökmotorers, rankingsystem gÃ¥r det att fÃ¥ översta träffen att istället gÃ¥ till en annan webbplats än den avsedda, exempelvis regeringen.sg, och där lägga farlig kod. Det bästa är alltsÃ¥ att hÃ¥lla reda pÃ¥ sina webbadresser, och när man användet Google, se upp med vart länkarna pekar. Det syns alltid längst ned till vänster i webbläsaren, när markören vilar över en länk. © Tomas Carlsson 2007-01-30 Comments » […]
January 30th, 2007 at 12:14 pm
I dont think that the firefox address bar = google’s i feel lucky … firefox would not wrap google’s service into its program so intricately
The Firefox address bar is in fact Google’s “I Feel Lucky” (barring proxies). Sorry, they did.
January 30th, 2007 at 11:35 pm
[…] Stan Schroeder of franticindustries has a fascinating explanation: I’ve noticed lately that many users have all but stopped typing domain names directly in the web browser, and started using Google instead. Instead of writing “myspace.comâ€? as the address, they write “myspaceâ€? into Google. […]
January 31st, 2007 at 7:35 pm
[…] O blog Frantic Industries lançou a teoria interessante. Parte dos termos de busca mais populares do Google são apenas nomes de sites - “MySpace”, “eBay”, “Facebook”. A brincadeira vai além - um dos termos mais procurados no Google é… “Google”! As pessoas estão digitando apenas o nome do serviço, em vez do endereço. […]
February 1st, 2007 at 5:00 am
I’ve heard Google mention this in one of their talks - that something like a quarter of all their searches are actually “navigation”.
February 1st, 2007 at 5:48 pm
I just wanted to thank the owner of this page and everyone making comments. I am the webmaster of http://www.klikhir.com and made the search page refered to in the article: top 1000 results of Google searches.
This web page is being hit hard. 1000 visitors a day come to it just from this page alone!
What really bothers me about Google http is that [my] 8 year old kid is not smart enough to go to and enter, and search Google yet. But she is smart enough to type the word “sex” into thr address bar.
Did you know Google says 60% of their searches are unique. Perhaps these unique searches come from people using thier address bar as a search box.
PS: klikhir.com is the my Google Search Web 2.0 Mashup unifying Recommendation Articles and relevant Amazon, eBay, Commission Junction, and Clickbank products using sophisticated filtering.
February 2nd, 2007 at 9:53 am
[…] Is Google the new http:// ? It’s interesting to see human behavior at work. I’m not going to cast judgment on people here. After all, we know people have searched for Google on Yahoo.com for years. . . […]
February 2nd, 2007 at 3:40 pm
[…] Google is the new http:// - franticindustries. (tags: address blog blogging browser culture dns google usability web search ia) […]
February 3rd, 2007 at 7:54 am
[…] One of the top search results in Google (number 6 at the time of this writing), is “Google“. Hundreds of millions of users are trying to get to Google through Google. […]
February 5th, 2007 at 7:13 am
Take klikher’s data with a grain of salt.
It’s obvious that they are faking their data updates. When I pointed out that there were too many searches for Christmas terms for the data to be Feb. data, in the next update they switched “paris hilton” and “britney spears,” eliminated some Christmas references, and stuck in Valentine’s day. And all these changes were only in the top 20 of 1000 data points — the rest are identical. Pathetic.
Are all the data fake, or are they just embarrassed that they’ve not updated as much as they pretend to? I hope it’s just the latter, since the info is so interesting.
Feb 2 07 info:
1 sex
2 britney
3 porn
4 ps 2 game cheats
5 pussy
6 google
7 myspace
8 christmas
9 ebay
10 boobs
11 game cheats for ps2
12 myspace.com
13 hentai
14 music
15 games
16 yahoo
17 free
18 89.com
19 paris
20 milf
21 lyrics
22 girls
23 tits
24 meaning of names
25 games
Feb. 5 07 info:
1 sex
2 paris hilton
3 porn
4 ps 2 game cheats
5 pussy
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February 5th, 2007 at 8:24 am
[…] Google er det nye http:// Blant Googles topp 1000 søkeresultater finnes mange domenenavn. Mange bruker altsÃ¥ Google istedet for adresselinja i nettleseren. Gammelt nytt kanskje, men det sier litt om Googles posisjon. (tags: blogroll google ux) […]
February 6th, 2007 at 4:52 pm
[…] Stan Schroeder of franticindustries has an intriguing explanation: I’ve noticed lately that many users have all but stopped typing domain names directly in the web browser, and started using Google instead. Instead of writing “myspace.comâ€? as the address, they write “myspaceâ€? into Google. […]
February 9th, 2007 at 2:42 am
see http://enginepuller.com
February 19th, 2007 at 6:44 pm
I’ve been doing a search on “Where did my URL box go in firefox?”
I have just installed the current verison of firefox on a new box and Google was automagically the default search engine AND there is no URL address box… Google seems to be the default here.
So, maybe a lot of people are currently showing the results you see because they have no URL address bar.
Actually, I’m searching because I’m not happy about that, I like to see my URL displayed, and I like getting the page I ask for rather than having to type into the google box and then having to pick up my and to move the mouse and click on the correct link. Yes, it’s usually right, but if I had an address bar, I would avoid that second step.
So, while I’m here, I can’t seem to find anything in the View->toolbars or customize that show me how to get back my URL bar. Any ideas?
Bob
February 22nd, 2007 at 1:19 pm
[…] 5. Reputation management The new public relations - Google is the new http://, and everyone’s got MINIMUM 5 spots to defend. Those that are proactive will not be sorry. Knuckleheads that buck the trend probably will be (best free advice ever given). […]
March 1st, 2007 at 2:39 pm
[…] On a very related note was the excellent article on Google becoming the new http: […]
March 23rd, 2007 at 4:07 am
[…] http://franticindustries.com/blog/2007/01/28/google-is-the-new-http/ (No Ratings Yet) Loading … […]
March 25th, 2007 at 7:29 pm
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June 18th, 2007 at 3:27 am
[…] Google is the new http:// […]
July 16th, 2007 at 4:28 am
[…] I watched as he went to Google and typed the name in the search bar (see is Google the new address bar?). Then (to my horror), despite the relevant URL coming up first organically, he proceeded to click on the sponsored ad! He was genuinely surprised when I told him he’d just cost me about 10c, as it was a paid ad. […]
July 28th, 2007 at 7:37 am
[…] Of course, if you’re an advanced user, you can configure that behaviour, but honestly, who will ? So, how long before we actually forget about TLD altogether ? Most people are already using Google as an adress bar, mostly out of lazyness if you ask me. How long before we drop the TLD system anyway. I would by the minute. I find it harder to remember the TLD than the address in the first place; companies buy every domain available since day one; even if TLD system multiply the available number of domain names, if two sites are in conflict over a name (ie.: one in .com, the other in .net), both are penalised anyway. […]
January 30th, 2008 at 12:24 pm
[…] post interessante “Google is the new http://” diz que ao vermos os principais resultados de buscas feitas no google, encontramos no topo nomes […]
February 6th, 2008 at 5:17 am
[…] post interessante “Google is the new http://” diz que ao vermos os principais resultados de buscas feitas no google, encontramos no topo nomes […]
March 13th, 2008 at 10:08 pm
Maybe there typing Google because they want to to research on the site. Lots of people just dont want to type out the whole thing.
September 2nd, 2008 at 8:46 pm
[…] and the sites they visit in the browser. To them the “blue e” is the internet and Google is the new http://. […]
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February 8th, 2010 at 7:18 pm
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