Crispynews goes enterprise, kills off the community
Crispynews, a site which I’ve wrote about earlier, is closing its doors to personal users.
Crispynews enabled users to create their own mini-community with a Digg-like voting system, and it even had AdSense a revenue sharing program with its users. However, they will now be directing their efforts towards enterprise customers. Unfortunately for their previous users, this is the end of the road for them - although I reckon it’s possible to reach a deal with CrispyIdeas to maintain your site for a fee. Here’s an excerpt from the mail they’ve sent to their current users:
“We’ve decided to shift our business to enterprise customers and the CrispyIdeas product. To focus our energies, we need to close down many of our ad-supported communities.”
These things happen, and I wish all the best to CrispyIdeas, however it’s another reminder that if you’re going to put some effort in your online project(s) you should be hosting them yourself.
January 19th, 2007 at 4:55 pm
I’m not sure why they did this, but my guess is this: CrispyNews 1.0 (the social community) was one of those bad ideas that seemed like a great idea at first glance.
As most people who have ever built their own Digg-clone (on a micro scale of course) know: without visitors, you’ve essentially created nothing more a page of links. Furthermore, the strength of a social-news site rests almost entirely with its active users. CrispyNews was serving hundreds (I don’t even think they hit thousands, but I’m not sure about that) of ‘link pages’ which garnered very little traffic, and of course very little revenue. Who needs another aggregator when there already so many better ones?
I think the lesson here is that in Web 1.0 we all believed that the functionality is what made a site great. In 2.0 we’re consistently reminded that community is the key. …And a community of “authors” (I use the term broadly because Digg style aggregators aren’t really authors) with no visitors is relatively worthless.
By providing commercial solutions, CrispyNews is shifting from a community-focus (because they never had a community to begin with) to a service focus which taps into deep existing communities.
IMHO they made the right call.
January 20th, 2007 at 2:48 am
@Roven: you’re probably right. However, if we’re to look for reasons why CrispyNews didn’t work all that well in the first place, one of them was surely pretty bad design of the site. I guess they figured they’re better at technology than at design so they focused on what they’re doing well.
February 15th, 2007 at 10:13 am
[…] To stray a little from the topic of SingingFish, I’d like to remind you what happened with CrispyNews. Recently, this service, which enabled the users to create their own mini Digg-like site, had closed its doors. The important thing to note here is that CrispyNews had a revenue sharing model with their users. This means that some of the users put some time and effort thinking they might earn a buck or too from the service. Of course, CrispyNews wasn’t as abrupt or indecent as AOL about their closing: they sent out a letter of apology to all their users. But this, too, is a good example of an emerging problem on the internet. Service today are cheap and easy to start, but they are also easy to kill. The users are stuck in the middle, and many will have trouble accepting the fact that their favorite web site or service - perhaps one that they’ve invested many hours into - can disappear tomorrow. Maybe this leads to higher adoption of paid services, or to increased suspicion (and therefore slower adoption rate) of new services. […]
February 27th, 2007 at 5:08 am
[…] When I come across an interesting service I usually try to find other similar services and do a roundup. There are too many new startups being launched every day, and one of the purposes of this site is to sift through them and give the readers only the best. However, in the case of Ning, it’s pretty unique in its own space. It’s a meta-social network, which means it enables users to create their own social networks and community sites. In the simplest of terms, Ning attempts to be for MySpace (but not only MySpace, we’ll get to that) what Blogger is for blogs. This approach definitely has potential, but it need not always be successful: remember Crispynews, the site that offered the users a way to create their own Digg-like site, which recently closed its doors. […]
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